The ChallengeA chain of 12 restaurants across Campania needed fresh video ads weekly for social media. Traditional production cost EUR 2,500 per video with 2-week turnaround. They needed 5
The Challenge
A chain of 12 restaurants across Campania needed fresh video ads weekly for social media. Traditional production cost EUR 2,500 per video with 2-week turnaround. They needed 50+ video variations monthly for different platforms and audiences.
What We Built
Orazen deployed an AI video production pipeline:
- AI Script Generator: Creates platform-optimized scripts from product specs and brand guidelines
- AI Voiceover Agent: Multilingual voice synthesis (Italian + English) in brand-consistent tone
- AI Video Assembly: Combines product footage, motion graphics, and AI-generated B-roll
- Multi-Platform Renderer: Auto-formats for TikTok, Instagram Reels, YouTube Shorts, and Meta Ads
The Results
- Production time: 2 weeks → 2 hours per video
- Cost: EUR 2,500 → EUR 89 per video
- 50+ video variations/month across platforms
- Social engagement up 340%
- Ad ROAS improved from 2.1x to 5.8x
"We now produce more video content in a day than we used to in a year. The AI understands our brand voice perfectly." — Giuseppe L., Marketing Director
